Who are Human After All?
From Curzon to Canongate, Google to Greenpace, Human After All are where it's at when it comes to agencies who work with passion and purpose. We spoke to Danny Miller, one of the founders, to find out more about them.
Who are Human After All?
Hello! Human After All are 19 designers, writers, producers and spreadsheet makers - working from an office in East London.
Where did the name come from?
It comes from our love of human-centred design: making things very much based on an understanding of the humans that you’re making things for.
You work with mainly NGOs, not for profits and sustainable brands - when did you decide to shift your focus to these areas, and was this a conscious decision?
It was. We worked as a team for 8 years before starting Human After All, and from the day we became Human we decided to focus our attention on these kinds of clients and this type of work. That isn’t to say we exclusively work with purpose-based clients, but doing so is certainly what energises us the most. Why do we do this? Because we believe that if you can do something amazing and important with your life, then you should!
Can you tell us a bit about the projects you’ve been working on recently?
Recently we’ve found ourselves working a small number of very large projects (as opposed to the other way around). We’re working with the Skoll Centre for Social Impact Entertainment in LA to produce a report mapping the landscape of social impact entertainment. And we’re working with Facebook on a global campaign focused on empowering women in business. We’re also working with Basingstoke and Deane Borough Council, which is unexpected, but great!
'We believe that if you can do something amazing and important with your life, then you should!'
If you could work with any brand/business what would it be and why?
Off the top of my head I would say Tesla! I think there are a lot of folks in our office who would love to work with such an amazing, future-focused company. There are many many more though, of all shapes and sizes, and from all corners of the world.
You guys started off Little White Lies magazine (which is all about movies), so what was it like getting to work with Everyman cinemas?
It’s an honour, really. I think Everyman are the most amazing and unique cinema group, and we’ve been lucky enough to work with them for a few years now both on their website and magazine. I only wish we had more time to actually see films.
You still produce the Weapons of Reason magazine as well – how do you manage to fit everything in?
We sort of don’t! In truth it’s a real struggle to run our own personal projects alongside the agency, but we love doing them and so we tend to put a lot of our spare time toward things like Weapons of Reason. I guess the real answer to that question though is - by having an incredible production team who can organise our time well enough to fit everything in.
'Don’t take no for an answer, and prove that you want it more than other people.'
What do you look for in a person when recruiting for Human After All?
Apart from talent and passion - someone who is serious, but who doesn’t take themselves too seriously.
What advice would you give to someone starting out in design now?
Be relentless about pursuing your specific goal. If you want to work somewhere - call them, email them, turn up at their door. Don’t take no for an answer, and prove that you want it more than other people. It takes a lot of luck to get where you want to go, but a little proactivity certainly helps too.